Many legendary direct response marketers love to research. David Ogilvy famously stated that ‘advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals‘. Research, simply put, is vital for the success of any marketing…
Updated 4th June 2023. There’s a lot of tips out there on how to write persuasive copy. Most of it is rehashed advice and the same trite statements over and over again. That’s why I set out to create a…
You wanna know something literally everyone likes? Shortcuts. Everyone loves a shortcut. Doing less – but getting just as much or even more in return. It’s what allowed self-help and make money online to become huge niches online. It’s also…
Cold emails are everywhere in 2022, but good cold emails are more elusive. This is somewhat of an oddity, as a well-written email can be the difference between a sale and a spam filter. In this article, you’ll find out…
Promoting your content and offers on Reddit is an ungrateful task. Do it wrong and you’ll get hate from anonymous users who are masters at critiquing and hurting you to your very core. Do it right, however, and your site…