A Copywriter’s Tip For Job Hunters

To land a job interview you need to get their attention in the first place. To get their attention you need to convince them you're exactly what they need. To convince them you're what they need you need to do this.

Here’s what you should do.

Check for specific words, titles, expressions, used in the job posting.

Mirror them back in your CV (not your cover letter).

Here’s an example:

Is the company looking for a digital marketing specialist or a content marketer?

Do they write in US English or UK English?

What do they bring up in their job description? Again and again?

Mirror those things back in your CV.

Mats Liljeström
Mats Liljeström

Email Copywriter & Marketer.

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