The B2B Copywriting Podcast

The B2B Copywriting Podcast is live!

Find it here:

Apple Podcasts
Google Podcasts

If the title of the podcast didn’t give it away yet this show is all about B2B copywriting.

So topics range from writing better emails for a B2B audience to about pages, landing pages, and optimizing funnels.

  • In episode 001, you’ll discover the “forgotten secret” to writing better copy (if you wanna “git gud” at copywriting, listen to this)
  • In episode 002, you’ll discover the 8-letter word that makes or breaks your copy (listen to this or risk falling into this common copywriting trap that bulldozes your conversions)
  • In episode 003, you’ll discover how and why copywriting ISN’T creative work, and what repercussions this devastating mindset can have
  • In episode 004, you’ll discover some sneaky but “above-the-belt” email welcome sequence tricks and tips (this one is filled to the brim with email ideas and examples)

The B2B Copywriting Podcast airs twice a week and covers everything you need to become a rockstar B2B copywriter.

These are things I’ve picked up over the years, through testing, reading, failing way more than anyone should, and learning from said failures. ✌

I’m aiming for each episode to be around 15-30 minutes long. Great for a commute, a walk in the park, your lunch break, or whenever you feel like developing your copywriting and marketing skill set.

Created by Mats Liljeström, AKA The B2B Copywriter AKA the person in charge of the show and, AKA me. 🙂

If you want to be on the show as a guest, hit me up on Twitter.

Show notes for the podcasts will always be in the format followed by the episode number. For the shownotes of the first ever episode, go to For show notes for episode 2, you guessed it, go to And so on, and so on.

Now, stop reading this and start listening!