Market sophistication (or the stages of market sophistication) is one of Eugene Schwartz’s best brainchilds. Still, few people know about it and why it matters. Read this article to find out what it is and why you need to be…
Anyone with an internet connection and a half-working computer can become a copywriter. But becoming a good or capable copywriter isn’t as easy. If you’re currently unsure about how to actually improve and practice writing copy, read on… Be sure…
Email copywriting subject lines can be tricky to write. Here are 10 subject lines from my own emails that you are welcome to try. Keep in mind, though, that your audience is unique, and that the best way to find…
These are the show notes to episode 004 of The B2B Copywriting Podcast. Listen to it here:Google PodcastsApple PodcastsSpotify (coming soon) What is a welcome sequence in email marketing? The welcome sequence is a set of pre-written automated emails that…
What are risk reversals? Risk reversals are parts of your offer that reduce the perceived risk of purchasing your product. Risk reversals remove the worries and fears prospects feel before buying (or leaving your site for good). Each element of…
These are the show notes to episode 003 of The B2B Copywriting Podcast. Listen to it here:Google PodcastsApple PodcastsSpotify (coming soon) Why Is Copywriting Not Creative? Because if you want to become good, great, or the greatest, you simply can’t…
The blog mentioned in the podcast:9 Actionable Market Research Tips For Copywriters The 8-letter word is, of course, RESEARCH. If you start writing copy BEFORE gathering AT LEAST 7 times as much research as you think you’ll need – you…
Shownotes for episode 001 of The B2B Copywriting Podcast. Listen to it here: Or wherever you listen to podcasts (just search for “The B2B Copywriting Podcast”) The Benjamin Franklin Exercise is the best exercise out there for budding copywriters looking…
Gary Bencivenga, one of the world’s most respected and admired direct response copywriters, shared 29 copywriting bullets that are free to read on the web. These bullets are jam-packed with timeless information and insight on copywriting, and I implore you…