To land a job interview you need to get their attention in the first place. To get their attention you need to convince them you're exactly what they need. To convince them you're what they need you need to do this.
This cacophony of email copywriting tips was initially intended as notes to myself. You're probably interested in them as well. So, here they are, in no particular order.
Promoting your content and offers on Reddit is an ungrateful task. Do it wrong and you’ll get hate from anonymous users who are masters at critiquing and hurting you to your very core. Do it right, however, and your site…
Maslow's hierarchy of needs. Hugely popular in academia. But what's it good for? How can marketers and copywriters use it? Read on to find out...
If you're wondering why your ads aren't converting, read this...
If you're wondering why your marketing seems to fall flat, read this...
If you're wondering if media buying is a scam, read this...
This year I’ve been working a bit with roofing companies and as such, I’ve been tasked to present ideas on how to stand out in the sea of roofing companies that all present themself the same way to the same…
Let me ask you, dear reader, has this ever happened to you? Your fingertips are hovering on the keyboard, you’ve got a warm cup of coffee by your side and a few hours in your calendar for undisturbed creation. Everything you need to get in a soothing flow state. Yet it’s been 30 minutes and you haven’t typed a single word.
Learning and improving at copywriting is not a difficult process. But it takes dedication and time. How do you learn to write better copy, faster?
Something that always puzzled me was how virtually no one uses prices ending in ,00 anymore. E.g. $50.00, 300.00€, or £500.00. Creators, shops, and businesses focus uniformly on prices ending in 7 (97, 497, 997) or 9 (99.99, 499.99, 999.99).…
Marketing automation is all the rage nowadays, and it has become quite the trendy subject among marketers. But while the term sounds fairly simple, many are still left wondering what it actually is, what it actually accomplishes, and finally, what…