NordicCopy | Page 2 | Essays on Marketing

Quick Tip

A Copywriter’s Tip For Job Hunters

To land a job interview you need to get their attention in the first place. To get their attention you need to convince them you're exactly what they need. To convince them you're what they need you need to do this.

Mats Liljeström
November 9, 2021

Copywriting

10 Email Copywriting Best Practices That Catapult Conversions

This cacophony of email copywriting tips was initially intended as notes to myself. You're probably interested in them as well. So, here they are, in no particular order.

Mats Liljeström
August 29, 2021

Marketing

Maslow’s Hierarchy of Needs Explained

Maslow's hierarchy of needs. Hugely popular in academia. But what's it good for? How can marketers and copywriters use it? Read on to find out...

Mats Liljeström
August 15, 2021

Copywriting

Why Your Biggest Competition Isn’t Found In Your Niche

If you're wondering why your ads aren't converting, read this... If you're wondering why your marketing seems to fall flat, read this... If you're wondering if media buying is a scam, read this...

Mats Liljeström
August 7, 2021

Copywriting

The 3 Biggest Marketing Fails 90 % Of Roofing Contractors Make

This year I’ve been working a bit with roofing companies and as such, I’ve been tasked to present ideas on how to stand out in the sea of roofing companies that all present themself the same way to the same…

Mats Liljeström
November 21, 2020

Copywriting

How To Write When You Can’t Think Of Anything

Let me ask you, dear reader, has this ever happened to you? Your fingertips are hovering on the keyboard, you’ve got a warm cup of coffee by your side and a few hours in your calendar for undisturbed creation. Everything you need to get in a soothing flow state. Yet it’s been 30 minutes and you haven’t typed a single word.

Mats Liljeström
October 21, 2020

Copywriting

How To Actually Improve At Copywriting (Only For Driven People)

Learning and improving at copywriting is not a difficult process. But it takes dedication and time. How do you learn to write better copy, faster?

Mats Liljeström
October 20, 2020

Marketing

Odd-Even Pricing: Here’s The Price Ending You Should Use

Something that always puzzled me was how virtually no one uses prices ending in ,00 anymore. E.g. $50.00, 300.00€, or £500.00. Creators, shops, and businesses focus uniformly on prices ending in 7 (97, 497, 997) or 9 (99.99, 499.99, 999.99).…

Mats Liljeström
June 1, 2020

Marketing

Marketing Automation: What Is It And Why Should You Care?

Marketing automation is all the rage nowadays, and it has become quite the trendy subject among marketers. But while the term sounds fairly simple, many are still left wondering what it actually is, what it actually accomplishes, and finally, what…

Mats Liljeström
May 22, 2020