Market sophistication (or the stages of market sophistication) is one of Eugene Schwartz’s best brainchilds. Still, few people know about it and why it matters. Read this article to find out what it is and why you need to be…
Anyone with an internet connection and a half-working computer can become a copywriter. But becoming a good or capable copywriter isn’t as easy. If you’re currently unsure about how to actually improve and practice writing copy, read on… Be sure…
Email copywriting subject lines can be tricky to write. Here are 10 subject lines from my own emails that you are welcome to try. Keep in mind, though, that your audience is unique, and that the best way to find…
What are risk reversals? Risk reversals are parts of your offer that reduce the perceived risk of purchasing your product. Risk reversals remove the worries and fears prospects feel before buying (or leaving your site for good). Each element of…
Gary Bencivenga, one of the world’s most respected and admired direct response copywriters, shared 29 copywriting bullets that are free to read on the web. These bullets are jam-packed with timeless information and insight on copywriting, and I implore you…
According to copywriting legend John Caples, there are four important qualities a good headline may possess. I share the qualities, with examples, and create a checklist out of them all.
Many legendary direct response marketers love to research. David Ogilvy famously stated that ‘advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals‘. Research, simply put, is vital for the success of any marketing…
Updated 4th June 2023. There’s a lot of tips out there on how to write persuasive copy. Most of it is rehashed advice and the same trite statements over and over again. That’s why I set out to create a…
You wanna know something literally everyone likes? Shortcuts. Everyone loves a shortcut. Doing less – but getting just as much or even more in return. It’s what allowed self-help and make money online to become huge niches online. It’s also…
Cold emails are everywhere in 2022, but good cold emails are more elusive. This is somewhat of an oddity, as a well-written email can be the difference between a sale and a spam filter. In this article, you’ll find out…