Copywriting, Marketing, The B2B Copywriting PodcastWhat is Market Sophistication?Market sophistication (or the stages of market sophistication) is one of Eugene Schwartz’s best brainchilds. Still, few people know about it and why it matters. Read this article to find out what it is and why you need to be…Mats LiljeströmFebruary 5, 2023
Copywriting, MarketingGary Bencivenga’s Marketing Bullets: A SummaryGary Bencivenga, one of the world’s most respected and admired direct response copywriters, shared 29 copywriting bullets that are free to read on the web. These bullets are jam-packed with timeless information and insight on copywriting, and I implore you…Mats LiljeströmJuly 2, 2022
Copywriting, Marketing9 Actionable Market Research Tips For CopywritersMany legendary direct response marketers love to research. David Ogilvy famously stated that ‘advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals‘. Research, simply put, is vital for the success of any marketing…Mats LiljeströmJanuary 16, 2022
MarketingHow To Promote Yourself On RedditPromoting your content and offers on Reddit is an ungrateful task. Do it wrong and you’ll get hate from anonymous users who are masters at critiquing and hurting you to your very core. Do it right, however, and your site…Mats LiljeströmAugust 20, 2021
MarketingMaslow’s Hierarchy of Needs ExplainedMaslow's hierarchy of needs. Hugely popular in academia. But what's it good for? How can marketers and copywriters use it? Read on to find out...Mats LiljeströmAugust 15, 2021
MarketingOdd-Even Pricing: Here’s The Price Ending You Should UseSomething that always puzzled me was how virtually no one uses prices ending in ,00 anymore. E.g. $50.00, 300.00€, or £500.00. Creators, shops, and businesses focus uniformly on prices ending in 7 (97, 497, 997) or 9 (99.99, 499.99, 999.99).…Mats LiljeströmJune 1, 2020
MarketingMarketing Automation: What Is It And Why Should You Care?Marketing automation is all the rage nowadays, and it has become quite the trendy subject among marketers. But while the term sounds fairly simple, many are still left wondering what it actually is, what it actually accomplishes, and finally, what…Mats LiljeströmMay 22, 2020
MarketingThe When, Why, and How’s of Guerrilla MarketingWhat is Guerrilla Marketing? Guerrilla marketing (or Guerrilla advertising) is a term coined by Jay Conrad Levinson in his book Guerrilla Advertising. Quickly put, guerrilla marketing is using your creativity and time more than your money, to create surprising and…Mats LiljeströmMay 7, 2020