Category Branding

Branding

How Employees Can Improve Brand Image

Something that always intrigued me in business studies, was how employees can improve brand image. One of the first a-ha moments I had in business school, wasn’t some matrix or a combination of marketing buzzwords…

Mats Liljeström
May 14, 2020

Branding

Why You Need To Brand Yourself

If there’s one thing you should take away from this article, it’s this: There is no off-switch to branding. It is always on. It is always present. You can dismiss it and ignore it, but that won’t change anything. Alright.…

Mats Liljeström
May 7, 2020