The blog mentioned in the podcast:
9 Actionable Market Research Tips For Copywriters
The 8-letter word is, of course, RESEARCH.
If you start writing copy BEFORE gathering AT LEAST 7 times as much research as you think you’ll need – you are BREAKING your copy.
Like a superstar athlete that doesn’t take care of their body.
Or a restaurant chef that doesn’t wash their hands before preparing a meal.
All of these examples will end badly…
For more detailed explanations on the how’s and why’s of copywriting research, listen to the episode here: