002 – The 8-letter Word That Makes Or Breaks Your Copy

The blog mentioned in the podcast:
9 Actionable Market Research Tips For Copywriters

The 8-letter word is, of course, RESEARCH.

If you start writing copy BEFORE gathering AT LEAST 7 times as much research as you think you’ll need – you are BREAKING your copy.

Like a superstar athlete that doesn’t take care of their body.
Or a restaurant chef that doesn’t wash their hands before preparing a meal.
All of these examples will end badly…

For more detailed explanations on the how’s and why’s of copywriting research, listen to the episode here:

Mats Liljeström
Mats Liljeström

Email Copywriter & Marketer.

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