Marketing automation is all the rage nowadays, and it has become quite the trendy subject among marketers. But while the term sounds fairly simple, many are still left wondering what it actually is, what it actually accomplishes, and finally, what…
Something that always intrigued me in business studies, was how employees can improve brand image. One of the first a-ha moments I had in business school, wasn’t some matrix or a combination of marketing buzzwords…
What is Guerrilla Marketing? Guerrilla marketing (or Guerrilla advertising) is a term coined by Jay Conrad Levinson in his book Guerrilla Advertising. Quickly put, guerrilla marketing is using your creativity and time more than your money, to create surprising and…
If there’s one thing you should take away from this article, it’s this: There is no off-switch to branding. It is always on. It is always present. You can dismiss it and ignore it, but that won’t change anything. Alright.…