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Marketing Automation: What Is It And Why Should You Care?

Marketing automation is all the rage nowadays, and it has become quite the trendy subject among marketers. But while the term sounds fairly simple, many are still left wondering what it actually is, what it actually accomplishes, and finally, what…

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  • Mats Liljeström
  • May 22, 2020
  • Branding

How Employees Can Improve Brand Image

Something that always intrigued me in business studies, was how employees can improve brand image. One of the first a-ha moments I had in business school, wasn’t some matrix or a combination of marketing buzzwords…

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  • Mats Liljeström
  • May 14, 2020
  • Marketing

The When, Why, and How’s of Guerrilla Marketing

What is Guerrilla Marketing? Guerrilla marketing (or Guerrilla advertising) is a term coined by Jay Conrad Levinson in his book Guerrilla Advertising. Quickly put, guerrilla marketing is using your creativity and time more than your money, to create surprising and…

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  • Mats Liljeström
  • May 7, 2020
  • Branding

Why You Need To Brand Yourself

If there’s one thing you should take away from this article, it’s this: There is no off-switch to branding. It is always on. It is always present. You can dismiss it and ignore it, but that won’t change anything. Alright.…

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  • Mats Liljeström
  • May 7, 2020
  • SEO

Getting Started With SEO: 7 Fresh Tips To Get You On Your Way (2021 Update!)

Seven tips to help you kickstart your SEO journey, with actionable steps that are bound to optimize your SEO processes
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  • Mats Liljeström
  • August 19, 2019
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